Privacy Policy

Effective Date: 2025-03-15

Introduction

Lupe Analytics UG is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you use our services, including data processing via DBT Cloud, integration with Mobile Measurement Partners (MMPs), and access to our custom dashboard for campaign management.

Information We Collect

• Client Database Access: With your consent, we access your database to process and analyze data relevant to our services.
• MMP Data: We collect data from Mobile Measurement Partners to enhance attribution accuracy.
• Usage Data: We gather information on how you interact with our dashboard, including pages visited, time spent, and other diagnostic data.

Use of Your Information

We use the collected information to:
Provide and maintain our services, improve attribution models and forecasting accuracy, develop and enhance our dashboard functionalities, and communicate with you regarding updates and support.

Legal Basis for Processing

The processing of your personal data is based on Article 6(1) of the GDPR, specifically:

• Consent
• Contract Performance
• Legitimate Interests

Data Sharing

We may share your information with service providers, third-party vendors assisting in data processing, or to comply with legal requirements.

Data Security

We implement robust security measures to protect your data.

Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy.

Your Rights

You have the right to access, rectify, or delete your personal data. To exercise these rights, please contact us at [Contact Information].

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any changes by updating the "Effective Date" at the top of this policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at [Contact Information].